11/12/2020


The 2021 Relay For Life of Second Life theme is: A Cure! For A Happy Ending! - which brings to mind fairy tales and nursery rhymes. And what fairy tale happy ending is complete without a castle? With that in mind, we are excited to share the 2021 Theme Logo that will serve as our banner for our 2021 campaign as we march past our $1 Billionth Linden ($4 Million USD).


“Each year, the theme inspires us to re-imagine our fundraising efforts and creates a once-in-a-lifetime experience around the track,” says Stingray Raymaker, Ambassador for ACS in SL. “I expect that we will see plenty of castles and I suspect that our team campsites will reflect some of our favorite fables, nursery rhymes, and fairy tales. It’s bound to appeal to the nostalgia of our youth and our belief in magic.”


There were several submissions from multiple avatars with different interpretations of the theme. Ultimately, the logo that was chosen to serve as our flagship banner was designed by Selene Jashan, and will be made available to teams to use in their fundraising events.


A great big Relay THANK YOU to all those who took the time to submit their logo ideas. We are fortunate to have so many creative people who are part of our Second Life Relay For Life community.




11/10/2020


In a year where fundraising has been challenging for most nonprofit organizations, the American Cancer Society community in Second Life continues to achieve record breaking fundraising results.


The $33,100 USD raised makes the 2020 Campaign the most successful in the history of the virtual world.


During October, Second Life saw a variety of breast cancer fundraising campaigns hosted by several communities. We’re excited to share the results of your efforts and to say thank you to everyone who pitched in to help plan, host, execute, attend, and donate toward each of these official campaigns, as well as those who held events that contributed to the Strides general campaign:


  • I Pink I Can: $10,716 USD / L$2,679,057 Led by Jenny Anatine: A 10-day music and shopping event that brought together many teams, clubs, creators, and performers from across Second Life.

  • SL Renaissance Festival: $8,476.06 USD / L$2,119,014 Led by Nuala Maracas: A medieval-themed festival with participation from multiple Renaissance-era roleplay communities, merchants and performers to compete in archery, jousting, castle-building contests, and more.


  • Strides General: $5,952 USD / L$1,488,235 American Cancer Society breast cancer fundraising in Second Life that is not a part of the other listed campaigns.


  • SciFi Expo: $3,311 USD / L$827,965 Led by Benjamin Brougham: A multi-day event with a science fiction theme, planned and hosted by members of Second Life’s SciFi communities.


  • Out Shop Cancer: $2,482 USD / L$616,637 Led by Sandie Slate: A grid-wide shopping event that brought residents to participating merchant stores. Each merchant had an item(s) for sale in a official Strides vendor.


  • Pink Power Rodeo: $2,175 USD / L$543,777 Led by Leala Spire: A 2-day event for the cowboys & cowgirls in Second Life to compete in bull-riding and dance in the hoe-down, followed by a traditional pledge-based walk around a track.


All funds raised through Strides Campaigns in Second Life are used by the American Cancer Society to contribute to our life-saving breast cancer research and breast cancer patient services.


If you would like to become a volunteer for the American Cancer Society in Second Life, please contact Stingray9798 Raymaker in Second Life.


Updated: Nov 12, 2020



A Cure! For A Happy Ending! was chosen as the theme for the 2021 Relay For Life of Second Life. Now it's time to save the dates. Registration opens January 15, 2021. Kickoff is February 20, 2021. Relay Weekend is June 12 & 13, 2021. Until there is a Cure, We RELAY!